Business & Rural
22 December, 2025
Your Trusted Local Partner, Now with Even More Choice
RURAL BUSINESS FEATURE: A new chapter has begun for O’Connors who, for over 60 years, have proudly served local farmers, families, and businesses, building a reputation for reliable, expert support across sales, parts, and service.

A new chapter has begun for O’Connors who, for over 60 years, have proudly served local farmers, families, and businesses, building a reputation for reliable, expert support across sales, parts, and service.
O’Connors has introduced New Holland equipment to sit beside its Case IH line up, bringing even more choice, technology, and support to customers, while maintaining the same trusted local team you know and rely on.
For farmers, this expansion offers real benefits. Customers can now access a broader range of machinery, parts, and advanced technology, all backed by a team with extensive expertise. Our staff are trained in both Case IH and New Holland equipment, ensuring your machinery is serviced and maintained to the highest standard. Whether it’s a complex repair, routine maintenance, or advice on the right machine for your operation, our knowledgeable team are ready to help.
At O’Connors, we understand that every operation is unique. That’s why our team works closely with each customer to deliver solutions tailored to your specific needs. From precision technology to efficient service and parts support, we aim to make your operation run smoothly and productively. With expanded product lines and resources, we can respond faster, provide better advice, and offer more choice than ever before.
Beyond machinery and technology, our commitment to the local community remains at the heart of what we do. For generations, we have supported local farmers and businesses, providing not just equipment, but a trusted partnership built on understanding, reliability, and service. Our presence in the region is more than a business; it is a relationship with the people and communities who work the land.
O’Connors continues to be your trusted local partner in agriculture, delivering exceptional support through sales, parts, and service. We look forward to helping you make the most of your operation with even more choice, stronger expertise, and a continued commitment to the local community that has been part of our story for more than six decades.
We invite you to come and visit your local Case IH and New Holland dealer:
O’Connors Birchip: 78 Campbell St, Birchip, (03) 5492 2311
O’Connors St Arnaud: 31 Melbourne Rd, St Arnaud, (03) 5495 1288
O’Connors Ouyen: 97 Farrell St, Ouyen, PH: (03) 5092 1031
O’Connors Warracknabeal: 97 Henty Hwy, Warracknabeal, (03) 5398 1877
O’Connors Horsham: 423 Western Hwy, Horsham, (03) 5382 1727
O’Connors Swan Hill: 5616 Donald-Swan Hill Rd, Swan Hill, (03) 5032 0099
Read More: St Arnaud